Chris Locke

Chris has worked in the media industry for over 30 years. He has always worked in a Trading capacity, originally in TV buying, but over the last 10 years, across all media.

Chris once challenged a CEO who stated "anyone can buy cheap" with "Oh no no no, anyone can buy expensive". Chris is still here, the CEO not.

He loves his job today as much as he did back in the day. Change is good. Audience fragmentation colliding with media owner consolidation is always a challenge. It's not so much about smart trading, as it is Trading smart.

Every media is / has to, move to a 'screen based' future, as well as, in some cases, to their traditional offering.

The questions will remain:

1. Can I monetise it?

2. How do I trade / sell it?

The answers will be different by media, media owner, audience. We are entering a new phase of media landscape transformation where old/ new and new new players will transform and enter the content world at another level - Google, Microsoft, Sony, Intel, Dreamworks, Netflix, LoveFilm, Amazon, Yahoo...The next future now.

As a person, Chris hates losing more than he loves winning. Outside of work he is a devoted (scared of wife!) family man, and West Ham obsessive (they did win the World Cup after all).