Exploring the theme of enhancing experiences with smart use of data, Strava and Stinkdigital contemplate the world where data continues to become more pervasive in our everyday lives. Examining the idea of personalised experiences, drawing insight from user data and defining personas for users based on social activity, this session looks at how data can be visualised in a meaningful way to improve experiences. View More

This session explores the theme of enhancing experiences with smart use of data, and contemplates a world where data continues to become more pervasive in our everyday lives. We’ll also examine the idea of personalised experiences drawing insights from user data – defining personas for users based on social activity, and look at how data can be visualised in a meaningful way to improve experiences. This session features opinion and insight from Strava, who are leading the social fitness revolution, and award-winning digital agency, Stinkdigital. View Less