In this session...
R/GA London Executive Creative Director, James Temple, showcases the innovative model the agency is using to fuel its award winning creative for clients like Beats by Dre, Google and Heineken.
The model uses real-time data feeds to discover meaningful insights that inspire timely and timeless advertising. A new attitude for a new era. Empowering brands to connect their content with people's everyday culture.
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Featuring: Google Outside, Google World Cup, Google Zeitgeist, Beats Pills, Beats HWYW and Heineken Cities.
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