New formats and devices mean that there are now more listening opportunities than ever before. But how is this new age of ‘unlimited audio’ affecting listening behaviour, and what are the implications for advertisers? Find out the findings from a new research project ‘Audio Now’. View More

Live radio is now part of a much wider audio ecology: not only can we listen to audio on any device but the rise of new audio formats such as on-demand streamed music services means that listeners have more options than ever before.

'Audio Now' provides unique insight into this new audio world. Combining the latest quantitative data from RAJAR MIDASplus with an in-depth self-ethnographic qualitative study to explore how audio consumption is changing and how the different types of audio fit into our increasingly complex lives.

The study demonstrates how on-demand and live audio play complementary roles in our lives today whilst re-affirming the unique place that live radio occupies within this. Finally (and crucially) it concludes with some powerful insights into the role of audio in advertising.

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