In this session...
To disrupt, or be disrupted, that is the question. The D-word is on everyone’s agenda in 2015. Come and debate how companies need to embrace an agile, start-up state of mind, with marketing leaders, including founder of The Social Brand and ex-Red Bull marketing director Huib van Bockel, Unilever global marketing strategy director Jeremy Basset, who heads up the Unilever Foundry, former Grazia editor-in-chief and founder of Blow Fiona McIntosh, as well as Poke co-founder Nik Roope and futurist Tracey Follows.
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Marketing's session will move beyond the hype to provide practical insight on how to build a culture of innovation, with people at its heart.
It will address how innovation is bigger than a single discipline or new technology platform. It will also look at new ways of working and how brands can move beyond traditional corporate hierarchies to become a catalyst for innovation across the business.
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