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In this session...

Catching the consumer of tomorrow.

As the world changes at the fastest pace since the industrial revolution, Bloomberg anchor and Editor-at-Large, Francine Lacqua sits down with Sir Martin Sorrell to try and understand WHO tomorrow's big spenders are, and WHAT they will buy.

We'll focus on:
- The Business of demographics: How do you chase the millennial spender? And are they still the most important customers?
- Business in emerging markets: Will the Chinese and Indian consumers step up and spend more?
- The Business of Social: Is social media the only ad space anyone should care about?
- The Business of Ad Agencies: What does this all mean for ad agencies and their dialogue with corporates?
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Presented with


Francine Lacqua TV Anchor Bloomberg Television
Sir Martin Sorrell Chief Executive S4 CAPITAL

Event Details

Event Type Seminar

Track  Tech & Innovation