This isn't just a story of one man’s transformation; this is a story of the transformation of an industry. Brands, clients and agencies are invited to see how they could use a little of Walter White’s makeup to break and rewrite the rules to break ‘bad’.
View More

The global smash-hit Breaking Bad was arguably the underdog of a television movement that has led to a shift in the balance of power over the airwaves in recent years. A show that respected its audience through a symbolically dense and thematically rich visual feast, Ash Bendelow, MD of Brave explores how the industry can take inspiration from the path Breaking Bad has created for others to follow. In this new, post-Breaking Bad era, networks (and brand owners) are more willing to take risks on ideas, so writers, producers, creatives and strategists have the permission and belief to present true, original and boundary-pushing ideas once more.
Exploring themes such as chemistry, growth, decay and transformation, Brands Breaking Bad examines how sincere motives and a genuine passion for doing great work, can lead to a renewed sense of creative freedom and the permission to push the boundaries of the industry once more. Not bad for a TV show that was canned after two series, eh? View Less