In this session...
44 days before the general election, Stephan Shakespeare, CEO & Founder of YouGov, will analyse the trends and how they are likely to play out on May 7 and what it means for the future of the EU.
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One thing is for sure: the economy, and how it is affecting the consumer, is the key area we need to understand. It is what links politics and market research. By using YouGov research tools, including Profiles and HEAT (Household Economic Activity Tracker) we will show you how the economy is driving behaviour in the polling booth, on the high street, and in Europe.
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