Dora Michail

Dora’s first online role was with Ask Jeeves in 2003 as the UK Travel Editor, before moving into product management for their PPC program. After two years her next move was to join the European division of the US start-up Ad Network, Blue Lithium, where she created and led the UK Client Services and Optimisation team. Following Yahoo’s acquisition of Blue Lithium in 2007, Dora became Head of European Direct Response Optimisation for the Y!DR Ad Network, leading a team of 30 Analysts across 6 markets, responsible for DR campaign management, analysis and performance. Most recently Dora’s role has evolved into a focus on audience targeting and supply and data acquisition, alongside the management of the Audience Solutions Marketplace from both a managed and a programmatic perspective.