Jon Mew

Jon Mew was appointed in November 2008 as the IAB’s first Head of Mobile before moving into the role of Director of Mobile and Operations.
His role is to drive the IAB’s strategy in the mobile arena via a series of ongoing initiatives including dedicated events, educational publications and research essential to its development. Jon works with advertisers and agencies, helping them to understand the value of mobile advertising and how it can add to marketing campaigns. Jon’s role also includes overseeing finance, HR and events for the IAB.
In 2013, Jon was named in The Drum\'s list of the top 50 most influential individuals in mobile marketing.