In this session...
We have unprecedented access to data and measurement tools. For the multi-billion dollar advertising & media industry, this means leveraging data to connect with consumers in powerful new ways. The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.
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We have unprecedented access to data and measurement tools. For the multi-billion dollar advertising & media industry, this means leveraging data to connect with consumers in powerful new ways. The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.
15:00 - 15:50
PwC Presents:
The Future of Media Metrics
15:50 - 16:40
comScore Presents: Putting the Future in Focus
comScore showcases insights into the European ad market, the rising importance of viewable impression measurement and why data will fuel and continue growth of digital advertising.
16:40-17:30
Data Congress Exchange Roundtable
PwC leads a roundtable discussion on the present and future of Big Data.
Advertising Week NEXT: Data & Analytics
Global start-ups compete for a beta test in front of a live panel of esteemed Judges. Showcasing innovation and what’s next in Data & Analytics.
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