The Bauer Media Group presents an exploratory debate on the rise of cause-related marketing, and discovers how trailblazing organisations are achieving double bottom line success through positive social action.
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The Bauer Media Group presents an exploratory debate on the rise of cause-related marketing, and discovers how trailblazing organisations are achieving double bottom line success through positive social action.
Our expert panel members discuss their own experiences of using the power of marketing for good, and debate whether the ability to help society should be seen as an opportunity or an obligation for the advertising community - and how far any responsibility should go.
We will hear from each speaker then our very own David Dimbleby, Tim Lefroy, will host a debate on the subject, taking live questions from the floor and Twitter.
Presented by Bauer Media
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