Assumed his current position after experiencing the M&A-related due diligence process, business planning revolving around data marketing, business promotion and marketing consulting. Arimasu’s strength lies in utilizing such latest marketing technologies as AI (machine learning, in particular), MA, CRM, DMP and BI in an integrated manner and realizing corporate digital transformation, thereby solving management/business issues. He is also strong in discovering and combining the latest digital tools within Japan and without. He engages in numerous speeches and writings on digital marketing.
Shinichi Arimasu Job Title Manager Company DENTSU DIGITAL INC