In this session...
Is the planning and verification of BtoB communication marketing activities separated?
How can a synergy of activities from corporate communication and lead acquisition to orders be generated in the purchasing process in B2B, which is significantly different from B2C.
In this session, we will discuss the forefront of B2B marketing, indicators of effectiveness measurement, and effective content.
What You'll Learn from This Session...
- How B2B marketing boost the demand for your business? How the role is different from B2C marketing?
- Step-by-step instruction on how to build your own marketing strategy and the team
- How to contribute to the growth through your marketing communication
- What is the useful content that delivers results
- FT's suggestion on the thought leadership strategy
