E-commerce is a booming business in APAC. Total sales figures place the region at the top of the global e-commerce industry and is projected to stay ahead, with regional sales estimated to reach 1.77 Trillion US Dollars by 2022. E-commerce is no longer seen as just a ‘website’ but has now evolved into a full-service experience dealing with high volumes of customer interactions across multiple channels at any given time.

In this session, we will engage in a conversation surrounding the current global and local trends in the new experience-led commerce landscape and how Isobar is helping brands orchestrate channels, technology and data to create more fluid, personalized shopping experiences that contribute to long-term customer success.