Mobile channel has been increasing its importance in Brand user engagement activities. However, mobile is now beyond just a channel; it has become the centre of customer service and experience. In this situation, how do we further emphasize this experience and achieve business success?
Google and Accenture Interactive collaborated on a global study to deep dive into today’s Mobile engagement landscape.
In this session, we will share these research findings, which includes the mobile web traffic of over 700 brands across APAC, including Japan. We also provide specific solutions to improve marketing performance.