In this session...
Advertising in China is at the frontlines in AI adoption and innovation. The majority of ad spend in China is already digital, and AI-based advertising thrives on the massive datasets available in China for number crunching and automation. The key driver for AI in advertising, however, is China’s hyper-competitive e-commerce market, which is more than double the size of its US counterpart.
China’s white hot AI advertising applications can serve as roadmaps and spark ideas in other industries that are just beginning to move through the AI learning curve.
What You'll Learn from This Session...
- What are the areas AI is helping brands in China improve their marketing efficiencies?
- Can AI in advertising solve the ROI problem?
- What are key differences in the way AI is used in China’s advertising compared to the US and Europe?
