You have heard that today's young, sought-after audiences enjoy watching their favorite online personalities play video games, make art, or simply talk, sometimes spending just as much as time as they do watching their favorite TV shows and movies. Why do youth watch people play video games or perform hobbies? How can advertisers learn from these behaviors and design campaigns that most effectively reach this audience? Learn the answer from Kevin Lin, Co-Founder of Twitch, the world's leading service and community for multiplayer entertainment, where content is live and created by the shared interactions of millions of viewers and content creators. Kevin will discuss how Twitch came to be, how young audiences engage around live video, and what this reveals about the best ways to deliver brand messages that stick with this elusive audience.