Dan heads Mitsubishi Heavy Industries Group’s global communications function, a team he built from scratch since joining the company in 2016, and which now covers North America, EMEA and APAC and a network of nearly 300 group companies. He leads the corporate communications council for MHI’s top executives in Japan and around the world, from the Global CEO and board members down, and advises them on global communications strategy and messaging as part of helping the company achieve its global growth targets.
Responsible for formulating and overseeing execution of global commercial and reputational communications strategies for Japan's leading industrial firm, his role is focused on quickly raising awareness and understanding of the company around the world across the full communications mix of paid, earned, social and owned media. He quickly implemented a drive to shift the company’s traditional focus exclusively on paid and earned media to encompass owned and social. He oversaw the launch of SPECTRA (spectra.mhi.com), the company’s first online owned media platform, as well as taking the company into the world of social media. In marketing communications, he also spearheaded a project to communicate directly with customers using content-driven direct marketing, in an effort to ensure MHI’s communications also drives commercial results as well as enhancing corporate reputation.
Before joining MHI, Dan was a senior member of Edelman’s corporate PR practice in Japan, planning and executing strategic communications and stakeholder engagement programs for top Japanese organizations in the private sector – including Ricoh, LIXIL, Toyota, Nissan, Asics – and the public sector – the Japanese Prime Minister’s Office and the Tokyo Metropolitan Government. Dan is committed to helping transform Japan’s corporate and commercial communications industries to become more effective at communicating globally, and to help Japanese corporates take their rightful seat at the table with top global companies. Dan lives in Tokyo with his wife and two children.
Daniel Lochmann Job Title Global Marketing Communication Director Company MITSUBISHI HEAVY INDUSTRIES