Yoshimitsu Sawamoto

Born in 1966, in Nagasaki. Graduated from the University of Tokyo, Faculty of Letters in 1990 and joined Dentsu. Creator of the famous television commercials such as Softbank Mobile’s ‘Howaito Kazoku’, Tokyo Gas’s ‘Gas Pat Cho!’, and Try Private Tutor’s ‘Heidi’. He has also created promotion videos for musicians such as Nogizaka 46 and T.M. Revolution. As an author he has written ‘Otosan wa Doukyusei’,‘10 Promises To My Dog’(under the pseudonym=Saito Akari), Original work and screenplay of the movie ‘Judge!’, as well as writing lyrics for musician, Tohoshinki.

Over the years he has won many domestic and international awards including: Creator of the Year / TCC Awards: Grand Prix / ACC Awards: Grand Prix / Cannes International Advertising Awards: Silver / ADFEST: Grand Prix / CLIO: Gold & Silver.