In this session...
As brand safety, ad fraud and transparency dominate the headlines, the need to restore quality and trust in digital advertising greater than ever before. To increase trust in the digital ecosystem, the industry must consolidate around the highest quality players.
In this presentation, OpenX will provide advertisers, and publishers with insights on the current state of the market, how we got to this point and why quality is paramount for the success of the industry.
What You'll Learn from This Session...
- How radical transparency and improved anti-fraud, brand safety and ad quality protections will manifest in 2018
- Why providers unable to adapt and meet quality demands will find themselves struggling to stay afloat in a competitive marketplace
- How marketers, advertisers and publishers can prepare for the next era of programmatic advertising
