In this session...
The era of using siloed cookies and mobile ad IDs to power marketing activities is over. With today’s average consumer in APAC owning 5.9 digital IDs and 21% of the users have 5 or more connected devices, marketers must be able to defragment their data to gain a unified consumer view. Merging first-party (customer) data with third-party data further expands the marketer’s view of consumers to drive success across use cases.
In this session, panel speakers will discuss supporting data for modern marketers and how to use them, with case studies.
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