In this session...
Today, we have more data and information on audiences than ever before. Which has allowed us to connect and speak to people individually. In real time with targeted creative to influence at specific stages of a marketing funnel. However, in this data informed market advertising effectiveness has declined. So where are we going wrong?
In this session we will challenge our approach to advertising and discuss how communication is not an individual sport but a coordinated effort. Our decisions to buy, or not, being made through a series of social signals. Creating coordination and a concept called common knowledge.
What You'll Learn from This Session...