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In this session...

We live in a time of changing and increasingly diverse consumer behavior. One-sided, off-the-shelf messages from brands reaching the general public no longer inspire consumers. To maximize advertising effectiveness and reliably bring your message to the consumers you want to engage it's important to tailor that message to them. Through examining brands that have succeeded by understanding consumers' intentions and running effective ad campaigns on YouTube, this session looks at ad planning brands need to do now.

Presented with


Kenji Kawahara Manager, Advertising Dept., Communication Div. Meiji Co., Ltd.
Takeshi Otsuka Strategy Planning & Sales Development, Senior Strategist Google Japan

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   Content   Video   Data 

Track  Video & Content