Tracks Venues

In this session...

The importance of content marketing has increased, and more and more companies are engaged in the management of Own Media in earnest.
In this talk, I will talk about the significance of KDDI as well as the development of Own Media as a B2B.
In addition, as measures to improve the value of Own Media, originally competing media have joined hands,
We will also introduce about new initiatives that will bring synergies from traffic and data.

What You'll Learn from This Session...

  1. Content marketing
  2. Significance of using media resources
  3. Role of Owned Media

Presented with


Yusuke Uyama General Manager Japan Business Press
Yuji Morimoto Senior Staff, Solution Marketing Department, Solution Business Planning Division, Solution Business Sector KDDI CORPORATION

Event Details

Event Type Workshop