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In this session...

Mr. Sohn has been spearheading the globalization of Korean contents for some 20 years. He is definitely the one who sparks a movement now known as “K-wave(Hanryu)”.

In this session, Mr. Sohn will be presenting highlights and insights from his experience. Plus, from the point of view of global branding and marketing, product placement cases will be introduced.


Ilhyung Sohn CEO IMX Inc.

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   Content   Design   Production   Video 

Track  Video & Content