Japan and the world are undergoing major changes, with advances in technology such as AI and blockchain on one hand, and decreasing birthrates and aging and dwindling populations on the other.

What strategies does Japan need to implement to rebuild its position in the world?
How will the evolution of technology change society? What role will advertising have?

Yoichi Ochiai, who proposed a brilliant plan for Japan in his book “Strategy for Rebuilding Japan,” will talk about the future and evolution of technology and advertising.