Momentum behind video marketing continues to grow. In fact, it has been estimated that 78% of total mobile data traffic will be video by end of 2021, and video is increasingly becoming mobile. With this transformation in how people consume video, marketers are experimenting with ways to reach target audiences by using TV and mobile video ads in a complementary fashion.

What’s more, video consumption is not a homogenous experience. Across different media touchpoints and times of day, the way people engage with video varies. This session will walk you through best practices in cross-media video marketing and creative considerations in the multi-screen era.