Platforms like Amazon continue to evolve, posing new challenges and opportunities to brands. AI-powered digital assistants are so, and have become consumer gatekeepers: using data to personalize suggestions and ignore irrelevant products. As our relationships with these data-driven companions grow, what will the future hold? Will we soon be marketing more to machines than actual humans?
In this session, we’ll discuss what brands need to do to survive and thrive on these platforms now, and into the future.