In this session...
There is a growing number of organization on both demand and supply side of the digital advertisement market that is starting to shift from using “ad verification” as a preventative measure to utilizing it as a way to maximize digital campaign performance and prove the value of high quality ad inventory.In this session, we ask the leaders of the market, representing advertisers, media, and agencies to speak about their experience utilizing ad verification data, and what they look for in the future
View More
In the past year, the concept of “Ad Verification” has rapidly been pushed to the forefront of many marketer’s mind. Last year, major print magazine and newspaper have covered the issues concerning ad verification in the market, and problems around the topic involving major platforms have been widely covered globally and domestically.
At the same time, there is a growing number of organization on both demand and supply side of the digital advertisement market that is starting to shift from using “ad verification” as a preventative measure to utilizing it as a way to maximize digital campaign performance and prove the value of high quality ad inventory.
In this session, we ask the leaders of the market, representing advertisers, media, and agencies to speak about their experience utilizing ad verification data, and what they look for in the future.
View Less
What You'll Learn from This Session...
- brand safety
- ad verification
- ad fraud
- viewability
