In this session...
In the rational world of business, emotional ties with a brand matters. Listen to professionals from market research, branding and public relations and learn how technologies and marketing methods can make your activities efficient and relevant to your customers while also acknowledging the importance people (customers) place in connecting with brands on an emotional level.
What You'll Learn from This Session...
- How to gain customer trust through branding and PR activities
- How to evaluate the efficiency of your communication
- How to make your message relevant to your customers
