CINRA, Inc. runs HereNow, the Asia’s creative online city guide, and has worked on the digital inbound marketing for many regions in Japan such as Iwate prefecture, Fukuoka City and the Setouchi area. MATCHA Inc. operates one of the largest inbound web medias in Japan, MATCHA, and has formed business partnership with Hoshino Resorts and Snow Peak so to spread the attractiveness of the local resources in every corner of Japan to the abroad and invite more foreign tourists. The SEOs at the two companies both with solid experience in running inbound medias and marketing will tell you the essence of how to digitally market and communicate to the audience in abroad.