In this session...
Dentsu has launched dentsu X, the first global agency born out of Japan, and in 2018 was appointed the global media agency for a global brand. Through the experience of navigating radically different marketing cultures across East and West, dentsu X has developed unique insight into fusing the best of Japanese marketing practices and Western. In our talk, we will share our insights with delegates.
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We will offer insights in five areas, which are both important and highly relevant to all marketers today:
- Marketing Strategy
- Consumer Insight
- Data-driven Marketing
- Agility
- Innovation
The talk will be given by Sanjay Nazerali, who has been appointed dentsu X’s first Global Chief Strategy Officer.
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What You'll Learn from This Session...
- Marketing Strategy: How the linear Western approach and the organic Japanese approach come together in marketing strategy
- Consumer Insight: Motivational insight empowers marketers to drive both a collective and individual approach to consumers across markets as diverse as Japan and the USA.
- Data-driven Marketing: A way of marketing which empower a view of both long- and short-term outcomes, based on sustained consumer relationships.
- Agility: How can marketing benefit simultaneously from both agility and consensus?
- Innovation: Is innovation about pushing the boundaries of technology to see what it might deliver? Or is innovation about identifying a focused market need and then developing the narrow technology to address it?
