In this session...
Brand’s are relying on data driven techniques and insights to inform the ideation and strategy behind creating engaging Social Video. Brave Bison & UNRULY announce their new Partnership at Advertising Week Asia to demonstrate the power of combining data and creativity as one.
Caroline Troman, GM of Brave Bison APAC and Phil Townend, CCO at UNRULY APAC will present the 5 key steps for end to end Social Video success. Following which they will have a fireside chat with Brand Solutions Director Debbie Lin to deep dive into creating content for the Japanese market utilising Influencer marketing and also discuss the potential re-emergence of a full service agency model.