In this session...
Smartphone use is soaring in Japan and the ad industry has responded accordingly, with the development of innovative formats and monetization strategies tailored to the mobile environment.
However, too many marketers and publishers fall at the first hurdle: applying desktop strategies to mobile. In this presentation, Ted Yu, director of mobile product at OpenX will explain how to maximize results in mobile by applying strategies that account for unique challenges in-app, like latency, screen size, data and quality.
What You'll Learn from This Session...
- How to leverage high value formats optimized for mobile, such as rewarded video
- How to protect ad quality and brand safety, and foster trusted, transparent relationships with partners in mobile app
- How to execute a monetization and campaign strategy tailored for mobile – not desktop
