With over 20M Monthly Active Accounts and “Insta-bae” becoming a buzzword in 2017, Instagram is showing incredible growth here in Japan. Instagram is no longer just a place for high-end visual experiences such as elite photography and art, but also increasingly becoming a hub for casual visual discovery for all types of passions and interests.

Through the latest case studies of how Japanese businesses are leveraging Instagram for their marketing efforts, this session will walk through the latest products and trends on Instagram, as well as share tips to build your brand and acquire customers through visual communication.