Tracks Venues

In this session...

The Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.

What You'll Learn from This Session...

  1. How readers perceive branded content
  2. What does quality mean in branded content
  3. How to deliver the largest impact through branded content

Presented with


Lexi Jarman Global Director, Content Solutions Financial Times

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling 

Track  B2B Marketing