Ryota Murayama

Ryota Murayama is responsible for developing programmatic and data strategies for Dentsu, while continuing to provide holistic consulting services to brands from across industry verticals. He established and led the project for the "Dentsu Private Marketplace," after launching an advertising technology team in 2013 which adopted various BI, bid optimization, and PMD tools to drive better business outcomes. Prior to this, Ryota provided extensive web consulting services to clients with special emphasis on digital performance.