Tsubasa Tada

Tsubasa Tada specializes in developing research methodologies for measuring cross-media ad effectiveness, from research design to analysis. He is proficient at extracting research-based insights, and is also engaged in consumer and product user analysis. In his prior position at a marketing research firm, Tsubasa specialized in quantitative market research. In a new project, he served as project manager to develop cross-media research panels and made the launch a success.