Tracks Venues

In this session...

2 marketers from luxury brands - Lexus and a luxury credit card campany - discuss the combination of branding and sales promotion.
- How do they set KPIs and evaluate?
- What are problems about branding?
- What are expectations for the further digital marketing?

Presented with


Shogo Ogawa CEO intelish, Inc.
Eiji Iwakami Lexus Brand Management Div. Lexus International
Tomoo Kodama Director of Sales and PR Affluent Credit Card Company

Event Details

Event Type Seminar

Track  Innovation