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Content marketing is drawing attentions of many companies in Japan as one option for their total marketing strategies. However, few companies actually conduct content marketing in Japan. In this session, the panelists will talk about best practices of content marketing in the US and in Japan first, and will discuss the difference between those two countries in terms of perception of and approach to content marketing, and will move on to talk how Japanese companies should employ content marketing as a part of their marketing activities through the current market overview and the future market scope. View Less

Presented with


Tomotaka Mizukami Vice President, Content Marketing Business Division, Marketing Solutions Company Yahoo Japan Corporation
Kuniyoshi Mabuchi Senior Vice President & Partner Fleishman-Hillard Japan K.K.
Ran Buck VP APAC Taboola
Masahiro Ueno President and CEO BuzzFeed Japan

Event Details

Event Type Seminar