In this session...
Who are the leading players in innovation in Japan? None other than major enterprises (a.k.a the Establishment). Japan’s major enterprises have a wealth of resources — people, capital, brands, customers, and channels. And what role do ad agencies play in innovation? This seminar will explore how major enterprises and agencies such as TBWA, HAKUHODO and Quantum putting their resources to work and how accelerating co-creation with startups and ventures is the key to accelerate innovation in Japan.
