In this session...
It has been a while since we’ve entered the era of big data, but the number of companies that are actually using big data to its full effect is still limited. The factor is that not many companies understand exactly what kind of data is required for their marketing activities even though they discuss this based on the assumption that they have a “wealth of data at hand.” In this session, the speakers will share their perspective and know-how of selecting marketing data that will be required in the future.
