Since the 1990’s, TV Asahi’s animation programs have been broadcasted internationally. Initially, we had been focusing on the western market, and in 2004, we started rapidly expanding our business in India. In this session, we would like to look back at TV Asahi’s progress of the last 10 years and present the future outlook of our expansion in Asia starting with India. Moreover, we will also touch upon the possibilities and opportunities of exploring new business models.