In this session...
The arrival of the smartphone brought an end to the golden age of mass advertising. No longer are advertisements being viewed according to corporate plans; the tables have been turned, and consumers have regained the upper hand. They choose the information they want to access, and when.
Smartphones are the new vehicle: they represent modern life, and are the gateway to consumers. In this seminar, the very definition of “advertising” will be reconsidered in the context of modern life.
