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Advertising Week Asia 2016

Native Advertising Forum

Tuesday, 31 May at 4:00 PM
Room 5+6: Innovation Stage

Motoko Imada
Ryuichiro Takeshita
Mariko Itabashi
Aro Osako
Yuichi Mukai

Ryo Arai
Yoshinori Nishihara
Kotaro Teshima
Tao Cheng

Native

In this session...

Native Ad is becoming a big hit as new communications, while "banner blindness” is getting more serious. In this forum, we’ll discuss about the current status and the future vision of Asia’s Native Ad market with industry experts. 

Session
1. Keynote : Introduction of Native advertising
2. Native advertising for publishers
3. Native advertising for advertisers
4. The trend of native advertising in Asia

INTRODUCTION OF NATIVE ADVERTISING

Why Native advertising is the hottest area of advertising.

Tao Cheng CEO, popIn Inc.

THE LATEST TRENDS OF NATIVE ADVERTISING IN ASIA

The latest in Native Advertising in Asia, around the globe and what is working for advertisers in Japan.

Yuichi Mukai COO, popIn Inc.

Presented with

Speakers

Motoko Imada Founder & CEO INFOBAHN Inc. / Mediagene Inc.

Ryo Arai Vice President, Digital Business Condé Nast Japan

Ryuichiro Takeshita Editor in Chief The Huffington Post Japan

Yoshinori Nishihara Head of Media Development Group, Public Relations Department KDDI Corporation

Mariko Itabashi General Manager of Communication Planning, Digital Marketing Center Kao Corporation

Kotaro Teshima Deputy director, Media Department INFOBAHN Inc.

Aro Osako Marketing Manager, Japan Facebook

Tao Cheng CEO popIn Inc.

Yuichi Mukai COO popIn Inc.

Event Details

Event Type Seminar

Track Native

View Track