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In this session...

Successful brands show the advantage of presentation ability that reminds consumers the actual scene of those brands used. Marketers have to develop “Insight” skill that catches the consumers’ unmet needs and “Inspire” skill that creates and generate the new markets. Three key persons who have been engaging in brand management from different positions in Japan for many years discuss the future of brand marketing.


Atsushi Kogoma Professor School of Management, Sanno University
Makoto Yamamura Manager, Communication Planning Div. Calbee, Inc.
Kiyoshi Usami CEO Branding Director UBC, Ltd.
Chisaki Kurokawa SANNO University

Event Details

Event Type Seminar