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In this session...

The internet is becoming further engrained in society through the popularization of smartphones, and with it, the fight over consumers’ time is becoming increasingly intense.

In order to effectively deliver messages to their consumers in this cluttered world, advertisers must strategically place their messages in front of the consumer. To be successful, advertisers must have a deep understanding of their consumers' lifestyles and interests.

The effectiveness of TV commercials is becoming

Presented with


Rumiko Ayusawa FMCG Business Group Custom Research Division Ethnographer INTAGE Inc.
Takahiro Nagasaki Corporate Officer / Media, Communications & Analytics Division Director INTAGE Inc.
Hiromasa Tanaka Cross Media Solution Development Department Director INTAGE Inc.

Event Details

Event Type Seminar