Famed tech mogul Andy Grove once said that “Success breeds complacency, complacency breeds failure.” What sets apart the most enduring brands from those who fade to obsolescence over time? What can larger institutions learn from a startup culture in staying nimble and cutting edge? With a strong background working with brands like Walmart, Microsoft and Xerox, Campbell Director of Digital Marketing and Marketing Innovation, Umang Shah, will share essential principles and actions all brands need to stay relevant for the long haul.