Today, everyone can easily access a lot of information. As a result, it is difficult to predict individual tastes and activities based on conventional data such as purchase data. The required predictions can no longer be made within a range that individual marketers, i.e., humans, can handle, and needs cannot be accurately grasped without AI.

In this seminar, the possibilities of a marketing revolution realized with AI will be discussed based on relevant examples of efforts made with Rakuten Ichiba [Marketplace].